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The philosophy of branding : great philosophers think brands / Thom Braun.
by Braun, Thom, 1953-. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.827 BR PH.
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The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin.
by Williams, Alison | Mullin, Roddy. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2008Other title: Field marketing.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 WI HA.
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Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.
by Hammond, James, 1952-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page Limited, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 HA BR.
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Branding your business / James Hammond.
by Hammond, James, 1952-. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Other title: Promote your business, attract customers, build your brand through the power of emotion.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 HA BR.
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Brand esSense : using sense, symbol and story to design brand identity / Neil Gains.
by Gains, Neil. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Phildelphia : Kogan Page Ltd., [2014]Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 GA BR.
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Strategic brand engagement : using HR and marketing to connect your brand customers, channel partners and employees / John G. Fisher.
by Fisher, John G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page Ltd., 2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 FI ST.
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Brand and talent / Kevin Keohane.
by Keohane, Kevin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8127 KE BR.
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Campaigns that shook the world : the evolution of public relations Danny Rogers ; with a foreword by Martin Sorrell
by Rogers, Danny | Sorrell, Martin [Foreword by]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.113 RO CA.
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Brand psychology : consumer perceptions, corporate reputations Jonathan Gabay
by Gabay, Jonathan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827019 GA BR.
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The marketing complex : why modern marketers need to manage multiplicity Giles Lury
by Lury, Giles. Material type: Book Publisher: London : Kogan page, 2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 LU MA.
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Digital branding : a complete step-by-step guide to strategy, tactics and measurement Daniel Rowles
by Rowles, Daniel. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, c2018Other title: Digital branding : a complete step by step guide to strategy, tactics and measurement.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.82702854678 RO DI.
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Branding inside out : internal branding in theory and practice Edited by Nicholas Ind
by Ind, Nicholas [Edited by]. Material type: Book Publisher: London : Kogan Page, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.314 BR AN.
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The post-truth business : how to rebuild brand authenticity in a distrusting world Sean Pillot de Chenecey
by Pillot de Chenecey, Sean. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, United Kingdom : Kogan Page, c2019Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 PI PO.
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